With Google’s search journeys, technology is constantly changing almost every aspect of our lives. We are living in a society driven by digital technology and digital marketing has an incredible influence on customers’ expectations, habits, work style, and purchase decisions. In the Digital Marketing world, one of the rapidly rising adoption rates of digital voice assistance and conversational interfaces abound across the world has obviously made a significant impact on search trends and SEO.
The traditional Search Pattern is way different from the people’s search via voice search. In every area, AI is playing a crucial role from forecasting to delivering data-driven content to making the best strategy and also helping in making decisions about budget allocation.
What will the next search revolution bring? And how can you be all ready for it? In this blog, we will look at the aspects of Digital Marketing from a Future perspective and the way it has changed and keeps changing businesses. So, without further ado, let’s start the discussion.
How do you get ready for the future and nail these fast-moving trends before you fall behind?
Customer Experience is very important, from creating a post for your social media platforms, writing content ads, or sending email you have to always keep the interest of the customer at top priority.
Personalize and build your content in a way that your message speaks to each of your customers in a unique way. A customized, unique and highly relevant message gives you a much higher ROI. Some statistics report a 19% increase in sales generated from personalized web experiences and email campaigns that are personalized are 26% more likely to be opened.
Use Personalized Marketing to Engage and Exceed Expectations
In research, 80% of the audience report that “authenticity of content” is the most influential factor in whether or not they will follow a brand.
Whether you are looking for increased traffic, bigger conversion rates or just better relationships with your customers, content marketing should always be included in your marketing arsenal.
Bulletproof Reasons to Invest in Content Marketing
If you agree then we all have the ultimate luxury to have a personal assistant who always listens, follows, and takes action when necessary. This ultimate wish has now become true with a wake word, like Hey Siri or Ok Google or Alexa. All thanks to artificial intelligence personal Digital Assistants like Amazon Alexa, Google Assistant, and Siri each offer their own strengths and features.
These AI-driven personal assistants serve you on a personal level, to people at all points in their day-to-day lives.
How Voice-Enabled Transitions Are Helping Businesses to Be More Productive
The goal of every business owner is to enhance their visibility in the search engine to make sure they are at the top when people search for it or similar terms. Video content is observed to be the most effective way in expanding your online search visibility.
Social video anytime generates 1200% more shares than text and images, this way your business will reach a larger audience and chances are maximum for business branding.
These Stats Will Tell You Why to Invest in Video Marketing
We are familiar with the fact that Automation and AI are going to take advertising to an analytical approach. Programmatic advertising makes it happen. Algorithmic software is used to handle the sale and placement of digital ad impressions via ad exchange platforms within a fraction of a second.
According to recent estimates, programmatically sold advertising was worth 106 billion U.S. dollars in 2019. The projections for 2020 say programmatic ad spending will reach 127 billion dollars and further grow by 20 billion by the end of 2021.
This is easy to give you a clear picture of the popularity of Programmatic advertising as it has grown exponentially in a very less time frame.
Long-Booming Trends of Programmatic Advertising
Digitization has already become the new normal. The bots are doing half of the daily job like ordering Pizza for you to find information online, from restaurant bookings to directions, weather, news, and many more.
And, if we’re really speculating, acquire customers by turning in audio ads that serve only when asked? “Hey Google, are there any special deals on running on Clothes?” We’ll just have to wait and see how this technology evolves.
Think of a conversation space where digital assistants calling on bots on your behalf, people connecting with their personal digital assistant, with their bots, bot to a bot will all be automated. This hi-tech ecosystem will surely be a transformation in the future and one of the greatest advancements to date.
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