As the importance of video content becomes increasingly evident, more and more businesses are producing videos. As per the recent study it shows that around 62 percent of businesses use YouTube as a channel to post their offering video content (Buffer, 2019). It’s also the second most popular channel for businesses to share their video content, with Facebook securing first place.
YouTube also gives brands the possibility to customize how their channel looks. To take full advantage of this, businesses should update their YouTube channel to reflect their brand identity, in order to stand out among the competition. Although it can be really easy to set up a YouTube channel, the hard part is to keep working on it and posting regularly to increase subscribers and keep your audience engaged.
The significance of video as a marketing tool is undeniable, as demonstrated by the fact that 90% of people discover new brands or products on YouTube alone. While videos may not directly drive purchases, they effectively convey messages, catering to consumers at various stages of their journey. Social media platforms, particularly YouTube, dominate the consumption of digital video content in the US, with an overwhelming 9 out of 10 viewers utilizing YouTube for this purpose.
Capitalizing on opportunities to engage the target audience is crucial for effective marketing. Some of the compelling benefits of establishing a presence on YouTube include:
These statistics underscore the unparalleled reach and engagement potential that YouTube offers as a marketing platform, making it an indispensable tool for businesses aiming to connect with a diverse audience and expand their brand presence.
Although you might already be the owner of a stunning website, use search engine optimization (SEO), and pay-per-click (PPC) advertising, there is still a treasure trove of benefits that you can reap from getting more YouTube subscriber.
Find out the in-depth guide to YouTube success tips to increasing the subscriber listed below.
1. Create the video in your niche: With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
Choosing a YouTube niche is a big decision. Viewers will look at the overall theme of your channel and ask one crucial question: Is this channel right for me?
Selecting the best niche for you is one you’re passionate about and builds a following on YouTube.
2. Use an Awesome Channel Icon: Video sharing is more popular than ever. According to Statistics Brain, YouTube invites over a billion users who watch almost 5 billion videos every single day.
The eye catching and awesome channel logo stands out and make the people click to your channels. If the picture is relative to the channel name, then that gives it a more ‘professional’ feel, like if you subscribe you are ensured to get a particular content from the channel.
Making your profile picture stand out is a very hard thing to do.
3. Create a Channel Tagline: Taglines are important because they gain consumers’ attention. When consumers hear your tagline, they get a clear idea of your channel/service/product’s benefits.
Taglines also help differentiate a brand from others by stating an advantage or benefit they have over others with similar products.
4. Build community & run a contest time to time: Contests are a tried-and-true method for growing your business. Therefor many youtubers are taking this concept serious to grow their subscribers but at the same time it needs complete R&D to run the contest?
First things first. Like any other marketing campaign, contest research & planning is at most essential if you don’t want your contest to fail and end up costing more money than you expected to gain the no of subscribers. A setup strategy can help guarantee contest success, so make sure you are investing decent amount of time to document your intended outcome.
5. Create effective channel branding: You must be wondering what is channel branding and how to do it? Let me explain in leman term – channel branding is all about gaining viewers, keeping them watching your channels, and increasing revenues for commercial channels. And it includes increasing the subscribers count as well.
So, the next question is how to do that? Optimizing your online presence is one of the essential goals in branding for any industry influencer. Use your profile to provide a reliable source of information for your target audience to discover.
In short, gather your brand elements (palette, logo, typography, etc.) and ensure your YouTube channel branding is consistent and cohesive.
6. Brand your video thumbnails: Why are video thumbnails important? A great custom video thumbnail can make all the difference when a viewer clicks through to your video. A good thumbnail can make you want to watch the video. A bad thumbnail or no thumbnail does not make a good impression.
A thumbnail gives the creator an opportunity to convey in a few words because the viewer should choose to watch their video amongst the many others in the search results.
7. Try a Q&A: Audience Q&As are one of the most effective ways to build a community on YouTube. Ask your subscribers to send you questions by comment, email, or tweet. Then create a video to address them.
You’ll boost watch time, view counts, and engagement by showing your fans that they matter. Plus, Q&As can be lifesavers when you’re out of fresh content ideas.
8. Think in terms of playlists: Playlists are very important for growing on YouTube and getting your content discovered. The reason is simple: YouTube’s search engine uses algorithms to determine the quality of a video, and the order in which it will show those videos in the search results.
Playlists allow you to group together related videos and make it easier for users to find what they’re looking for based on the topic.
9. Showcase your content strategically on your channel page: Believe it or not,78% of marketers say that YouTube is the most effective video marketing platform, beating Facebook and Instagram. In a time where video content reigns supreme, that’s an impressive stat that’s hard to ignore!
When establishing a content strategy plan, consider the factors like- Video promo, Intros and outros, Metadata, Thumbnails, End screens, Links, plays important factors that influence how your audience discovers your content and what action viewers take as a result of watching.
10. Release videos on a consistent schedule: The key to success on YouTube is consistency. This is true in many areas of life, but on YouTube, there are four main reasons why you must show up and do the work:
And, an easy way to be consistent is to create a schedule. That way, people know when to expect your videos and you have a way to keep yourself accountable.
Note: YouTube rewards consistent channels by pushing them higher in the search and recommended lists. Therefore, when you create consistent quality content, you position yourself for YouTube to promote your videos to a wider audience.
11. Create a Video that trend: Getting your video trending on YouTube isn’t just luck; it’s about having a strategic video content plan in place. Longer, relevant videos, regular posts, and a well-maintained YouTube channel can help make your videos viral.
There’s a lot that comes into play when creating a trending YouTube video. It all boils down to YouTube’s algorithm, which takes into account.
12. Do your keyword research for titles, descriptions, and hashtags: According to JumpShot, YouTube is the world’s 2nd most popular search engine. That means that millions of people use YouTube search every day to find videos about sports, makeup, business and more.
YouTube keyword research is all about figuring out which keywords and phrases YouTube users search to find related videos on the platform.
Leveraging the right keywords in your web content helps ensure it gets found by the right people, and this is just as much the case on YouTube as it is anywhere else.
13. Promote Videos in Your End Screen: End screens, also called video outros, are tools that YouTube offers creators to direct viewers to take action after finishing your video. Your end screens can feature links to different videos or playlists, subscribe CTAs, links to approved websites, or links to other channels.
End screens will help you re-capture audience attention and inspire them to watch another video or convert them into subscribers.
14. Collaborate with other creators YouTube collaborations are a brilliant way to grow your channel. Here are six tips to find the right video partners, choose ideas, and execute collabs flawlessly.
Planning a collaboration with other YouTubers doesn’t have to be complicated. You just need three things to make it work:
Concrete goals
An understanding of your niche
A like-minded partner who wants to grow on YouTube
15. Reply To Every Comment: You must be thinking is that important to go and engage with the comment by replying them in best possible way. So, the Ans is Yes, replying to YouTube comments increase views and not only does it show your fans and followers that you care about what they have to say, engaging with comments has the added benefit of boosting you in the YouTube algorithm.
Videos with lots of likes, replies and moderation tend to show up higher in search results.
16. Optimize for Watch Time: Do you know, before October 2012, total number of views was YouTube’s primary factor in ranking videos. However, when YouTube updated their algorithm that same month, watch time became the #1 ranking factor.
Watch time (or audience retention, as it’s popularly called in YouTube analytics) is the total amount of time in aggregate that viewers spend watching your videos. Ideally, videos topping in this metric result in higher overall viewing sessions.
With a boost in watch time, YouTube is more likely to promote your channel through search and recommended videos, which in turn leads to more views.
As simple as that, more the people watch your videos, the more YouTube is likely to surface them in their search or recommendation features.
17. End Videos with a Strong CTA: One of the most important steps include in any video is the call to action (CTA). This is where you close the deal, so to speak, and prompt your viewer to actually do something. It’s the virtual handshake with the viewer.
18. Embed YouTube Videos in Blog Posts: Embedding videos in your blog posts (or landing pages or online lead magnets) is the most direct and advantageous way to integrate your content marketing and YouTube videos.
When you place videos in blog posts, your posts become more dynamic and engaging. By writing a blog post and creating a complementary video, you can recycle content ideas in a new and exciting way.
Blog posts with videos also generate more inbound links and increased viewership than those without.
19. Ask your viewers to subscribe: If you are constantly making videos on YouTube and you are getting a decent number of views but not getting subscribers.
Look, we understand the urge to buy YouTube subscribers. We’re not going to shame you about it. But we are going to burst your bubble: it ain’t gonna work. The truth is that the video creators behind the world’s best YouTube channels aren’t spending their time or money on shady growth schemes. They’re too busy making awesome videos.
Sometimes, your audience needs to be reminded.
Does asking for the subscribe seem too salesy to you? It can be, if you ask too soon or too often. But a quick reminder to subscribe at the end of your video is just making it easier for fans to keep up with the work you do.
20. Promote Your Channel on other social media: We will round up the most effective ways to promote your YouTube channel in our upcoming blog. Saty tuned!
Video is a powerful marketing tool. 90 percent of people say they discover new brands or products on YouTube (Thinkwithgoogle, 2019). Now while it doesn’t necessarily convince people to buy your products or services, it does get the message across. Consumers rely on video content during every step of the journey. And this piece of information is extremely valuable to marketers.
If your business is trying to make the most out of its video content, you should ensure that it empowers people to take action. You can keep a few things in mind such as positioning your brand as an expert in your category or niche, by engaging with your audience, answering their questions and concerns, and sharing your brand’s ethos and ideas.
In conclusion, YouTube offers immense benefits for businesses, from broad audience reach to powerful engagement. Employing effective strategies like niche targeting, consistent branding, and interactive content can significantly boost subscribers and overall success on the platform.
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