App Store Optimization Tools

Developing an app and gaining recognition for its intended purpose can be immensely gratifying. However, ensuring that users discover the app you’ve created for their specific needs poses a challenge. This is crucial, considering the substantial number of apps created and published on app stores every day.

The ranking of your application in both the App Store and Google Play is influenced by various factors, with the primary determinant being the number of app downloads and user engagement. While downloads are straightforward indicators, engagement encompasses a blend of daily and monthly active users—measuring how frequently each user accesses the app monthly and the duration of their interaction with it.

Your app’s features predominantly influence the level of engagement. Features that benefit users’ daily activities contribute to enhanced engagement. On the other hand, the number of downloads relies on your app’s visibility to potential users. Achieving success for your app requires dedicated efforts and strategic investments in both these aspects.

App store optimization (ASO) is the ultimate solution to fill the gap between the extremes of today’s app market.

ASO techniques take into account such things as the app’s name, icon, screenshots, videos, etc. The app metadata, along with keywords, will play a vital role in your app’s rankings in Apple’s App Store and Google Play. Let’s look at some of the app store optimization tools available for app developers. While they don’t guarantee you instant success and the number one spot in app stores, using these tools will help you make your app more visible to users.

What is App Store Optimization?

According to Wikipedia, ASO is defined as the process of enhancing the visibility of a mobile app within an app store. In essence, any action to elevate your app’s position in search results on platforms like the App Store or Google Play constitutes ASO, which can be likened to SEO (Search Engine Optimization) for mobile apps.

ASO tools, such as SEO strategies, provide guidance on optimizing an app.

Types of ASO Tools

More than 40 ASO tools are available on the market today. So, deciding which one to use for app search optimization may easily become a nightmare. We’ll group these ASO tools for you by type and then take a closer look at the most popular ones.

• ASO Tools—Comprehensive App Intelligence Suites –ASO tools with the most complete set of options can usually help you manage any ASO task, from keyword optimization to competitive analysis and user reviews overview.
• ASO Tools for App Keyword Optimization -As the name suggests, these ASO tools focus solely on keyword optimization, showing apps that rank for a given keyword. Their features include app keyword suggestions and tracking.
• ASO Tools for User Review Analysis—Working with user reviews is another crucial aspect of app marketing. ASO tools that focus on user reviews and app ratings analyze what users struggle with in the app and where you could improve.
• ASO Tools for A/B Testing – Mobile app optimization tools that allow you to A/B test your app product page variations will help you choose the single best-performing landing app page that converts to downloads.
• ASO Tools for search ad optimization- To run ad campaigns on Apple Search Ads, you may want to get the scoop on what your competitors are doing. Such insights will help you.
• A/B Testing Tools – A/B testing is an integral part of the app store optimization strategy and is carried out to reach the set benchmarks for an app. Typically, A/B testing revolves around splitting audiences into two groups, and the most suitable version brings the best outcomes it selected. Each set of tests follows a logic and process. One group tests the original asset, and the other tests the other asset.

Top 20 Best App Store Optimization (ASO) Tools

1. AppTweak: Trusted by over 1,500 mobile industry leaders, AppTweak stands out as one of the premier ASO tools available. It’s your all-in-one solution for App Store optimization needs. With a focus on enhancing app visibility, boosting organic downloads, monitoring performance, discovering growth opportunities, and supercharging ad strategy, AppTweak is your go-to for elevating your app’s success.

Key features:

• Keyword Impact- With more than 3M words tracked daily, AppTweak provides an advanced opportunity to leverage keyword analysis.
• Competition Monitoring – The tool allows you to monitor your competitors in the context of ranking growth, distribution, history, and install statistics.
• Downloads to Reach Top—AppTweak provides plenty of details on your app’s performance and insights on the number of downloads your solution needs to reach the top 100, 50, or even 5 apps.
• Marketshare Seasonality—The tool Supports visual charts and a yearly density map, offering data to analyze growth per year, top and worst months or days.

2. App Radar — ASO App Growth Tool – Discover the power of AppRadar, your essential companion for app store optimization. Tailored for marketing enthusiasts in the app industry, this tool is your gateway to unparalleled insights and streamlined app store marketing efforts. With the assistance of its robust features, AppRadar promises not only to save you 3-10 hours per month on ASO tasks but also to amplify your user base through the magic of its AI engine.

Key Features:

• Keyword Rankings: Uncover the optimal keywords for your app store listings, pinpointing those that drive maximum downloads.
• Optimization Score: Dive into your app’s optimization score with personalized enhancement tips. Manage app localizations effortlessly and identify updates that propel your app’s growth.
• Ratings & Reviews: App Radar empowers you to craft responses to user reviews using templates, ultimately boosting your app rating and conversion rates.
• Ads Intelligence: With AppRadar’s Ads Intelligence feature, you can gain valuable insights into your ad impressions, focus on high-impact keywords for increased traffic, and refine your approach to both paid and organic user acquisition. Elevate your app’s visibility.

3. AppFollow — ASO Organic User Acquisition Tool – AppFollow, a dynamic B2B SaaS powerhouse, is your all-in-one solution for turbocharging mobile app growth and fostering unwavering customer loyalty. It’s not just another ASO tool—it’s your partner in navigating the organic growth landscape. With AppFollow, you gain a keen eye on the trajectory of your efforts, ensuring you’re headed in the right direction. Plus, dive into a treasure trove of competitor data to fine-tune your user acquisition strategy.

Here are the key features that make AppFollow your app growth ally:

• Store Performance Index: Swiftly identify and address your app’s weak points, ensuring peak performance.
• ASO Dashboards and KPIs: AppFollow doesn’t just provide data—it delivers valuable insights into your ASO strategy, complete with dashboards and KPI tracking to measure your success.
• Competitor’s Overview: Stay one step ahead by keeping a watchful eye on your competitors and staying abreast of pivotal changes in their products and app rankings.

Experience the power of AppFollow – where growth meets innovation!

4. App Annie — ASO App Store / Google Play Intelligence Tool – Many ASO apps are available, but App Annie stands out for its extraordinary features, making it a promising choice. This app helps improve app performance by providing insights through its leading app store data platform. Analyze your apps and your competitors’ using over 50+ metrics.

With current data, we confidently assert that App Annie is likely the best-known app market analyzing platform. Over 1,000,000 registered users rely on App Annie’s statistics and research to make informed decisions, grow their businesses, and stay ahead of the competition.

Key Features:

• Market Data Intelligence: This premium product offers revealing insights into your app’s user demographics and interactions. Key data points include user retention, downloads, and competitors’ performance.
• App Analytics: A free solution for tracking your app’s basic performance, such as usage, downloads, revenue, and spending across the App Store and Google Play.
• Mobile Store Statistics: A free product for minimal ASO, providing market data metrics like historical rankings, ratings, user reviews, and keywords for any app worldwide.

5. ASOdesk—A Variety of ASO Solutions—ASOTools is a free and safe ASO app designed to assist ASO Marketers in enhancing their organic traffic. It offers features like monitoring organic traffic and managing and analyzing data. The app provides a powerful database, accurate data estimates, and monitoring of the market and competitors.

ASOdesk is a comprehensive toolkit for teams engaged in the complete app store optimization process. With valuable data insights, it helps companies grow their app business on both the App Store and Google Play.

Key features include:

• Store Console: Simplify the creation and updating of your app’s metadata for publishing on the App Store.
• Top Charts & Store Analytics: Gain insights into App Store and Google Play analytics. Explore trending apps, searches, and popular keywords across different countries.
• Replies and Reviews: Automate the handling of user reviews, reducing efforts for your support team. This feature is a core advantage in streamlining user feedback processes.

6. Sensor Tower — ASO App Keyword Optimization Tool: Sensor Tower is a super smart tool for making your app shine. It uses fancy data science to give you important info about how people use mobile apps, who they are, and how much they like them.

Big bosses in the mobile app world love Sensor Tower because it gives them the scoop on what’s happening in the app world globally. It’s like their secret weapon for understanding and beating the competition. With Sensor Tower, marketers can discover the secret sauce for growing their apps and getting more people to download them, all thanks to smart tricks called app store optimization.

Here are some cool things Sensor Tower can do for you:

• App Intelligence: This is like a superhero tool that helps you understand everything about your app. You can check out what users are saying, see if your app is being featured, find out how much money it’s making, and lots more.
• Store Intelligence: Want to know who’s winning the app game? Sensor Tower can tell you which apps are getting the most downloads and making the most money. You can even see this info for different categories, devices, and countries.
• Ad Intelligence: Ever wondered how other app makers are getting people to notice their apps? Sensor Tower spills the beans on their secret advertising tricks. You can see who’s spending the most on ads and if it’s actually helping them get more downloads.
• Top Charts: It’s like the coolest playlist for apps. Sensor Tower’s Top Charts show you the best apps in different categories and countries. You can also check out the apps that are getting the most love from users and have been recently updated.

In a nutshell, Sensor Tower is the go-to tool for making your app a rockstar in the app world!

7. App Figures—ASO App Rating & Review Analysis Tool—This app effortlessly takes care of all your basic ASO needs. It breaks down revenue from app downloads, in-app purchases, subscriptions, and ads, giving you a comprehensive view to track growth.

AppFigures is the go-to mobile app tracking platform for both small indie developers and large app publishers. It seamlessly connects to all crucial aspects of your apps, turning your app data into clear and insightful reports for your entire app portfolio. AppFigures is a complete reporting system integrated with the App Store, Google Play, mobile ad networks, and in-app analytics providers.

What does it offer?

• Downloads and Sales: Keep tabs on sales, downloads, and in-app purchases.
• Reviews: Receive notifications via Slack or email for new app reviews.
• Rankings: Get hourly updates on your app’s rankings compared to competitors.
• App Usage: Monitor sessions, active users, bug reports, and other usage data.
• Monetization: Keep an eye on ads and revenue across different networks, apps, and countries.
• Top Charts: Identify top-performing apps in any category.

8. SplitMetrics — ASO A/B Testing Tool- Meet SplitMetrics, your go-to tool for supercharging your app’s success! This awesome tool automates, optimizes, scales, and analyzes your ASA campaigns. According to Business of Apps, SplitMetrics stands out with its cutting-edge tech, AI-based optimization, and market insights – all aimed at helping developers boost growth and maximize ROI.

It’s your all-in-one solution for app optimization needs, letting you validate app ideas, design, and features before diving into development. With A/B testing capabilities for app page elements on the App Store and Google Play, you can effortlessly enhance your conversion rate (CVR) and ROI.

Here are some standout features:

• App Page Audit: Get a comprehensive audit to identify bottlenecks and growth opportunities.
• Test Webpages: Optimize your app page using a test webpage before launching.
• 30+ Experiment Types: Test everything – from app page elements to search ads and categories.
• User Behavior Analytics: Gain insights into how users interact with your app description, screenshots, videos, and more.
• API & 3rd-Party Integrations: Seamlessly integrate with your marketing tools for a more potent ASO impact.

With SplitMetrics, elevate your app’s visibility and performance with ease!

9. Storemaven: Storemaven is a leading platform in the mobile app marketing industry, offering innovative solutions for optimizing app store performance and increasing user acquisition. This platform provides tools and insights that enable app developers and marketers to enhance their app store presence, maximize conversion rates, and ultimately drive more downloads.

Storemaven offers essential features for optimizing app store performance:

• A/B Testing: Optimize app store elements with data-driven A/B tests.
• Performance Analytics: Gain insights into user interactions for informed decisions.
• Competitor Benchmarking: Compare app store performance against competitors.
• Creative Insights: Analyze visual elements to enhance user engagement.
• App Preview Videos: Showcase app features with effective preview videos.
• Localization Testing: Test localized versions for optimal regional performance.

10. RankMyApp: RankMyApp provides a compelling suite of features that enable you to tailor your solutions to meet specific needs. Alongside customization options, the platform offers efficient marketing techniques to boost awareness, encourage user interaction, and ultimately secure top rankings in app stores. It stands out as an exceptional tool crafted to elevate the performance and visibility of mobile apps.

With a robust set of features, RankMyApp is uniquely designed to optimize app store presence and drive overall success in the competitive mobile app landscape.

Here’s a brief overview of RankMyApp’s key features:

• Performance Tracking: Monitor your app’s performance metrics, including downloads, user engagement, and revenue, to make informed decisions for continuous improvement.
• Keyword Tracking: Monitor the performance of selected keywords, allowing for timely adjustments to improve search visibility.
• Conversion Rate Optimization (CRO): Utilize RankMyApp’s tools to enhance app page elements, such as icons, screenshots, and descriptions, to maximize conversion rates.
• Localization Support: Tailor your app’s presence for different markets by leveraging RankMyApp’s localization features, ensuring your app resonates with diverse audiences.
• Actionable Insights: Access detailed analytics and actionable insights to make data-driven decisions that positively impact your app’s success.

Benefits of App Store Optimization Tools

With the mobile app market expected to surge by USD 653.91 billion between 2021 and 2025, competition is reaching new heights. In this challenging landscape, those who harness the power of app store optimization (ASO) tools stand a better chance of securing their position in the spotlight.

• Improved app visibility
• Increased number of downloads
• Reduced user acquisition costs
• App revenue growth
• Reach a Global Audience
• Cost-Effective Marketing
• Global audience reach

After covering the advantages, let’s move to the key part of the article and explore the best ASO tools in detail.