Google My Business or GMB profile is a free, online listing facilitated by Google to support businesses of all sizes. It can be your go-to option to improve visibility across Google services. It helps you showcase all the necessary information including location, product catalogs, and service folio along with photos, videos, and more.
This information is easily accessible to your target audience across Google Shopping, Google Search, and Google Maps. Just remember that the GMB profile is only beneficial for businesses that have a physical location (such as hotels, pathology labs, etc.), or enterprises that offer services at customers’ preferred locations (like electricians, MUAs, carpenters, and so on).
Google My Business has become more than necessary for companies, stores, shops, etc., that seek a robust digital presence. If you want to reach out to potential customers online and provide them with updated information about your company, then GMB can be your best bet. It can help you stay competitive in this post-pandemic world where customers want to know about your new opening hours or gather information on the hygiene and safety standards you follow.
According to independent research, 64% of customers have used GMB to find the contact details of their preferred local businesses. This means that customers pay close attention to your GMB profile while searching for the services they want in particular. They go through the right-hand panel to identify whether your company is able to satisfy their requirements. If they are unable to find your profile, they may choose one of your competitors that have.
Hence, as a business owner, it is really important to build your GMB profile and keep updating it on a regular basis. Else, you may fall back and invite unwanted financial losses.
Having a GMB profile shows your business is reputable and trustworthy. It also makes it easier for people to find your business, whether they are aware of it or not. So, let’s check the step to create your own Google Business Profile for your business.
Step 1: Sign in to Google Business Profile Manager
Step 2: Add your business Provide the basic information Google asks for, including.
Step 3: Add Your Service Area (Service-Based Businesses Only)
Step 4: Choose Your Business Category
Step 5: Verify your business
Step 6: Customize your profile
Now, that you know the importance of investing in Google My Business, it is time to understand how to use and make the most out of your GMB profile thereby generating leads and converting them into potential customers. Here are some tips to help you out.
After all this, you need to optimize your GMB profile by adding necessary and accurate information. You need to verify your physical location and focus on collating real images/videos within your profile. Another important thing to consider is including relevant keywords by using tools such as Google Analytics, Keyword Planner, Google Trends, and so on.
Try addressing customer questions/queries with the right information and showcase reviews if any. You can also make the best use of special features and attributes or add the list of products that you offer. Just make sure to have up-to-date information.
Considering and implementing the aforementioned in the right manner will introduce your business to an array of benefits. Let’s take a look at them one by one.
Google My Business Makes You Visible
Building your Google My Business profile will help you take full advantage of Google Maps and Local Pack (3-pack) listing thereby avoiding the complexities of positioning your brand among the list of organic competitors.
In this way, you occupy your valuable and highly prominent position on local search results with the complete information about your business or group that appears on the internet.
Also, as per the research, 56% of actions on Google My Business listings are website visits. 24% of actions are called to the business. And 20% of actions are direct searches.
In that case, I’m sure you must not want to miss the opportunity to rank your GMB profile on Local 3-Pack search results that are important to your company. This will help you to generate additional income. A well optimizes Google My Business listing is less expensive than paid advertising that shows at the top of the search results since you don’t have to pay to be in the Local 3-pack.
Boosts the Credibility and Trustworthiness
Did you know that a customer who finds a brand through their Google My Business listing is up to 50% more likely to make a purchase? One of the biggest benefits of adopting GMB is creating a reliable environment for the customers. It helps you appear in local searches. And brands that are recommended by Google are considered more reputable as compared to others.
Google My Business listing is a trustworthy process that users can rely on it because you need to follow certain steps to create your profile on google in order to show for a local search listing.
Try to get high numerical google ratings (4-5 Stars)
Google My Business is an absolutely free tool that assists companies in creating and managing Google profile listings, which display when people search for your businesses on Google Search and Maps. this also helps the company in getting new clients and conveying relevant information regarding what makes them distinctive.
GMB helps you reach out to potential customers by bridging the gap between needs and service provision. It introduces them to areas where your brand can prove to be of utmost importance.
Get ahead of your competition
GMB is a simplistic, free, and faster way of pulling in a considerable amount of website traffic. It is a no-cost attached marketing strategy that helps you maximize in-store visits with precision.
To put it in another way, precisely as it looks in the actual world. You can Easly obtain higher search ranking positions (SERP) in related search terms in your business’s local area if your GMB profile is well-optimized. And the main benefit of optimizing your local SEO is that it enables smaller companies to compete with companies with a more substantial online presence in your local area.
More Traffic & More Customers
49% of visitors rely on customer reviews before buying a product and GMB allows your customers to leave reviews, suggestions, and views. You also get the privilege to share your opinions on the same.
Google reviews provide useful information and help your business stand out. Reviews show up next to your Business Profile in Maps and Search.
Encourage your customers to give google reviews about your product and services and ask to spread the word about your business through social media. You can create and share a link for customers to leave reviews. To get customers to use the link you can send them through:
You often have to take little effort to do outreach to your happy customers by asking them to leave reviews for your product/services.
Upload lots of high-resolution photos & Videos
Getting yourself featured in Google Maps and Local Pack makes your brand more visible across local search queries and top SERPs with reviews, ratings, business hours, a website link, an address with directions, a phone number, etc.
Google My Business (GMB) enables you to create your google profile listing and it’s the perfect tool for businesses to create brand awareness so that their local customers can reach out to you. A well optimizes GMB profile with lots of high-resolution photos & Videos can provide all the relevant and useful information your potential customers would want about your business.
Improve GMB Listing & Google Maps integration
When you have a well-defined GMB profile in place, your chances of appearing in the SERPs increase. People searching for local businesses are more likely to find your brand name in their search results.
If you have a location to offer your products or services and serve consumers at their homes, you can use the location and service area options in the panel.
This feature is an excellent opportunity if you are offering your production in multiple locations. You can integrate the appointment button or your product page to make it easier for your consumers to access your offerings. However, this may take some time because it only gets done after google approval.
Enabled GMB Messaging Feature to Increase Leads
When you have a list of reviews, ratings, and useful information collated on your Google My Business profile, you will be able to convert your leads into high-paying customers quickly and efficiently.
Also, there is an option to add an appointment booking button to your listing, depending on your business type.
This feature is an absolute not to miss opportunity if you are looking to get more leads. While this may seem overwhelming, leveraging Experience with a lot of Marketing software gives you an option to seamlessly tie all of the pieces together into one centralized solution.
Better Information Gathering and Release
With GMB comes a range of power tools that give your brand the needed insights and information in the form of profile views, search terms, engagement metrics, demographics, etc., to capitalize on the right areas and business opportunities.
Google My Business Heat Map insights give business owners additional transparency and it allows owners to identify and can see where searchers are asking for directions to their business. This tool helps you to identify untapped geographic zones where they might possibly grow their service based on demand.
Provides a Competitive Edge
Your GMB profile description backed by relevant keywords creates a lasting impression on your customers by appearing in the initial results. This small but engaging snippet of content helps your brand stand out.
GMB acts like social media platform and allows you to share your experiences, leave ratings, and contact you directly through your profile. It allows to participate in the conversation and respond to user posts and queries. Keep your audience updated about your services or product with the latest and original content on your GMB profile and be one step ahead of your competitors and attract more customers.
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From online shopping for clothes to ordering your daily food online, in this modern world where businesses are shifting towards the online market, you should utilize every tool in your arsenal. Google My Business (GMB) is a powerful, and free, tool that can drive significant value for your online reputation and brick-and-mortar success.
If you want to expand your online reach, visibility, and overall ROI, then creating a Google My Business profile can surely help you achieve it in a hassle-free way.
It is an open-source and easy-to-use tool that can transform your online marketing initiatives for the better. However, you need to invest a considerable amount of time and effort to build and optimize your GMB profile. If you are planning to do so and want some professional assistance, you can outsource your requirements to our GMB experts.
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