If someone had asked you 10 to 14 years ago about online documents, artificial intelligence, data-driven marketing, Internet of Things (IoT), and voice search optimization, your reaction would likely have been a blank stare. Back then, these terms were just the stuff of science fiction and future imagination.
However, regardless of the industry your business belongs to or the services you offer, digital marketing trends should always be included in your plan. Just a few years ago, having a web presence, a website and a few social media platforms was enough to run a business. But today, the scenario is completely different. With the constantly evolving digital landscape, it is much more challenging to stand out from the competition in the market.
Looking at the current market status, it is clear that just having an online presence is no longer enough for a business to flourish. This is where Digital Marketing comes into the picture. In 2020, many new technologies and tools have been launched to help marketers stay ahead. Many more amazing ones are yet to launch in the coming years.
Today, we are in a time of digital Darwinism, which is steadily growing. So, don’t get left behind in the high demand for digital marketing. Embrace it and experience the miracles it can do for your business. Trust me, this is not just a tagline – digital marketing can definitely build smarter businesses. Without further ado, let’s jump into the trends section of digital marketing.
There are many futurists who think that Artificial Intelligence AI is a tool for the future and this can only be afforded by the big tech giants. However, this is true that many of us have encountered and used AI in our daily lives.
Artificial Intelligence has made things easy for marketers to understand what exactly consumers are thinking, planning, and what is the feeling about the brand in real-time and then a smart marketer quickly acts accordingly and a smart marketer instantly modifies messaging or branding for maximum effectiveness.
In this digital era, “Data is king” and it is irreplaceable to each and every organization and business for their digital marketing strategies.
Gone are the days when organizations used to invest lots of funds to only make the experiments to intuition and experience the best marketing outputs. In the current scenario, all the digital marketing companies are taking aid from technology trends, to be specific ‘big data,’ to advertise their marketing motto across the right channels to the right people. Big data provides in-depth insights which can be used by digital marketers to generate more ROI.
As a Marketer, earlier due to lack of proper tools and processes at the place we all have faced lots of challenges to meet the goals and the probably expected to generate targeted outcomes in desired time.
Marketing Automation, You must have heard this term before even if don’t worry more than 90% of marketers don’t.
Marketing Automation gives you the more accurate metrics, combined with interactivity have created a huge marketing opportunity.
With advancements in Digital Marketing technology, after artificial intelligence, Data analysis, chatbots are more useful today than ever before.
The world of digital advertising has adopted a lot of technology in that list chatbot program is one of them and it seamlessly makes the interactive conversation with the users by using pre-calculated text-based or auditory signals and phrases.
Why is video marketing so effective? Indeed, videos have steadily taken over how we consume information, and it’s not hard to understand why.
Video marketing is effective as it is easy to consume, widely accessible, and can improve your SEO. Video marketing is powerful as it lets you tell your brand story, showcase your business and build relationships.
In a report, it has been found that online video marketing can bring 600% more efficiency in campaign marketing than print and direct mail combined.
I’m sure, As a digital marketer, you have probably heard the term programmatic advertising and many in this industry don’t know and are still confused about it.
Despite all the prophecies of doom, programmatic advertising is proving its value to the market and to scoop up a rapidly growing share of the advertising market.
Programmatic display advertising uses artificial intelligence (AI) and real-time bidding (RTB) for ad display across multi-device and multi-network platforms, such as mobile, video, social media, display, and even television. It’s faster, more efficient, and less expensive.
Influencer marketing is a type of marketing that stems from an individual’s expertise, popularity, or reputation to drive your brand’s message to leverage the larger market reach.
Influencer marketing has been the most preferred option of most marketers and brands out there. Facebook and Instagram is the most important platform for brands and influencers alike.
Furthermore, the global influencer marketing platform market size is predicted to grow at a CAGR of 30.6% from 2019 to 2025 and will reach $26.4 billion by 2025.
Are you looking for new ways to connect with your audience through social media? Billions of people use messaging apps every day, making it increasingly important for businesses to take advantage of these platforms. There are many messaging apps available, and it’s no surprise that they have features that benefit marketers. Below, we’ll look at some of the most popular apps that businesses can use to reach audiences through messaging.
One of the big developments impacting a large no of audiences of digital marketing today is the widespread adoption of voice search technology, which is no doubt changing the way we live and the way we search for information online.
Interactive voice experiences are quickly becoming a part of consumers’ lives and will soon be everywhere. Check these few data points about the impact voice-centric digital communication is having on consumers – and how marketers are responding: 55% of adults will have a smart speaker by 2023, per OC&C Strategy Consultants.
In today’s versatile and super competitive markets are driven more and more by the needs and desires of consumers and to fulfill these outcomes Augmented reality (AR) plays a critical role when it comes to driving sales and enhancing brand value.
Augmented reality technology is the most powerful tool in the current scenario providing an immersive user experience and taking the user engagement to the next level by adding a virtual component.
So, there you have it – our definitive guide to the top 10 digital marketing trends you just can’t ignore in 2021. I hope this helps smart marketers to take note & learn how the brands are being more creative in implementing these technologies and enhancing businesses smartly.
As John F. Kennedy once said: “Change is the law of life. And those who look only to the past or present are certain to miss the future.”
For everyone in digital marketing, change is an integral part of the job. You should keep looking ahead and strive to embrace new technologies, tools and strategies in order to get an edge over your competitors. All the best!
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