Advertising on Facebook has become a great way to connect with a larger audience and grow exponentially. However, managing ads and conveying the right message to the right user segment out of a 2.89 billion monthly active community is not an easy task. Thanks to Facebook Ads Manager that is helping businesses identify their target audience, advertise products & services, and generate a higher ROI in the longer run.
Doesn’t matter, whether you’re a certified marketing professional or a newbie trying to create a niche. If you want to expand your reach and get global exposure, then Facebook ads management can be your best bet. It’s a one-stop solution that provides you with all the necessary tools and resources to create and manage ads.
What makes it more interesting is its ability to regulate when and where your ads will run. You also get the privilege to run, track, and improve your social media advertising campaigns to experience better conversions.
Now that you know what Facebook ads management is all about, here’re a few tips to help you manage them in a hassle-free way.
If you want to make an effective Facebook ad campaign management strategy, then the below tips are just for you. It will help you make the right decisions for your brand and accelerate your sales funnel like never before.
The list is not limited to but includes the following.
#1 Hire Marketing Professionals: As said earlier, advertising on Facebook is not an easy job. You need to invest a good amount of time and effort to create custom campaigns and monitor their performance. But you can overcome this challenge by hiring experienced marketing experts who are committed to offering quality Facebook ad management services to satisfy your unique project requirements.
#2 Focus on Retargeting Ads: Don’t neglect the users that have engaged with your products and services previously. Take necessary steps to follow up with them. Keep an eye for their preferences, choices, and interests to identify what they want and retarget them accordingly. To retarget effectively, you can use tools such as Facebook Pixel, Dynamic ads, and Custom audiences.
#3 Keep a Mobile-first Approach: Most people use Facebook from their mobile devices. So, you need to make sure that your ad is optimized for the same. It should be easily readable and relevant to the screen size. To be precise, you can choose a 1:1 (square) aspect ratio which will give your users satisfactory ad viewing experiences via mobiles.
#4 Properly Define Audience Pools: Choosing a niche set of audiences, especially 20,000 or less makes it difficult for Facebook to display ads to the relevant users. You need to concentrate on selecting an audience of approx 250,000. Opting for such a broad audience will help you find the users that seek what you offer alongside boosting your ads management strategy.
#5 Plan an Appropriate Ad Budget: Your Facebook ads management budget should neither be too big nor too small as it can create extreme ad frequency issues. For instance, if your average customer value is $50 and you are spending $2 per day on ads, then poor conversions are guaranteed. On the contrary, you can use Facebook’s Campaign Budget Optimization (CBO) feature to set your budget at the campaign level and generate expected outcomes.
#6 Track Necessary Ad Metrics: One of the most important tips to manage your ads is to avoid repetition. Showing the same ads can lead to ad fatigue. Your audience may start ignoring your content. To combat such situations, you need to track key ad metrics such as frequency, relevance, cost (CPC and CPM), etc., to identify which ads are performing poorly.
#7 Use UTM Parameters: Sometimes the Facebook ad campaign management data and the information you receive from Google Analytics don’t match and leave you confused. Well, you can successfully avoid this confusion by adding UTM parameters to your ads. This will not only provide authentic tracking information but also help you exploit Facebook Ads Manager in a better way.
#8 Follow A/B Testing: You need to test both Lead ads as well as Conversion ads. You can also use Dynamic ads to explore various ad copies and creatives provided by Facebook. It will help you reach diverse audiences and observe which ad has the potential to make profits in the long run. Altogether, you get the clarity to plan your campaigns effectively.
Along with the above-mentioned tips, you also need to consider some key Facebook Ads tools to take your ad campaign to the next level. Ads tools save your money and time by automating the entire Facebook Ads marketing process.
Here’s a compilation of the most popular tools that offer better ROAS. You just need to choose the one that best suits your needs.
AdRoll: This tool makes Retargeting customers on Facebook much easier. It helps to send personal Emails. It also helps marketers to run analytics to make Ad optimization and testing more precise and to the point.
AdEspresso: It’s a powerful Facebook ad campaign management tool that offers result-driven campaign testing options to choose the best-suited ones. Its other key features include Auto-generated PDF reports, dedicated analytics, and so on.
Qwaya: With Qwaya, you get a 14-day free trial. The tool consists of an in-built ad templates library backed by superior customization options. It offers various search options to address the right audience and follows an easy-to-understand ads creation process.
AdStage: This Facebook Ads tool helps you offer highly responsive customer support and service. You get enough room to build personalized dashboards in a few taps and explore its native templates. Ad optimization automation also becomes easier with AdStage.
Hootsuite: The tool automatically scans Facebook content and selects relevant posts for marketing. In a nutshell, Hootsuite enables automatic ads creation. It generates in-detail analytical reports to observe your campaign performance.
Revealbot: It is powered by advanced rule constructors to manage various ad management processes automatically. Marketers can create their own metrics and integrate them with these advanced rules. Besides, it can perform automated rules every 15 minutes.
Facebook Ads works on the dominant PPC principle which is considered as one of the most exhaustive systems for digital advertising. Let’s understand what makes these Ads so important for startups, SMEs, and legacy enterprises.
Target the Right Audience: Facebook Ads helps you narrow down your target audiences and demographics by giving detailed insights into various segments such as gender, age, location, language, job title, income, education, political alliance, etc.
Exploit an Array of Ad Types: Another advantage that Facebook ads bring to your table is a comprehensive suite of ad types. And with a good Facebook ads management strategy in place, you can experiment with these ad types which include photos, videos, carousel, collections, stories, playable, and slideshow.
Set Budget According to Your Project Requirements: When you have all the information about your target audience, you can plan your campaign budget in a better manner. You can choose the ad type that meets your key objectives and prepare a cost distribution structure that suits your pocket.
Generate Quality and Faster Results: Facebook ad management services are ideal for businesses that focus on both short-term and long-term goals. All you need to do is set up your ad campaigns in the Ads Manager and you will start generating quality leads, revenues, and conversions as soon as they are live.
Fulfill Specific Business Goals: With Facebook advertising, you can set up business-critical ‘Ad Objectives’ to achieve desired milestones. You can easily create specific ads for engagement, page/ call-to-action promotions, traffic, lead generation, brand awareness, etc.
Access to One of the Largest Audiences Across the Globe: Facebook ad campaign management platform gives businesses access to one most popular and largest online ad networks. And with its acquisition of Instagram, marketers now have the option to extend their ads on both platforms with little planning and cater to a wide-ranging audience.
Data-driven Marketing: Facebook Ads Manager allows marketers to utilize an array of aggregate information and performance insights. Every ad created can be measured via solid ad tools and options like Ad measurement, Breakdowns, Attribution reports, Ad comparisons, Split-testing, etc.
Block Unwanted Traffic: Facebook’s PPC model gives you options to prevent your ad campaigns from non-performing customer areas and low-quality markets. You can easily create ‘Block lists’ to avoid showing ads on URLs that bring no value.
Absolute Search Media is a full-service digital marketing company that empowers your business to thrive and grow. We are committed to providing client-centric Facebook ad management services with the help of our dynamic team and creative marketing professionals. Our hands-on experience and expertise will help you roll out engaging Facebook advertising campaigns within your budget. What gives us an extra edge over our competitors is our ability to never compromise on quality.
Be it ad creation, campaign optimization, conversion rates tracking, remarketing, etc., our digital marketing services will help you reach potential customers and boost ROI by all means. We follow industry-acclaimed standards and take necessary measures to offer nothing but the best. Whether you are a giant enterprise wanting to fine-tune your Facebook marketing strategy or a new company seeking continuous growth, partnering with us will help you meet your requirements head-on.
The right ads management strategy makes your ad creation process less challenging. With a little effort and professional help, you can successfully design and launch unique ad campaigns. The more you test, refine, modify, and update those ad campaigns by using Facebook ads manager, the more profits will come your way. So, what are you waiting for, start your Facebook ads management journey right away!
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