We all know that ‘Change’ is the only constant. And it is no different for the real estate sector. All enterprises and consultancies encountered a vortex of challenges while dealing with the past COVID-19 impact. But this also resulted in the inception of unique real estate marketing strategies that are transforming the way we do and promote business in particular.

Our today’s blog is all about exploring what these strategies are and how they can help you create a niche in this fast-paced, tech-driven world. So, without further ado, let’s dive right in.

Top 20 Real Estate Marketing Ideas to Maximize Profits in 2023 and Beyond

There are various commonly used marketing strategies that you can opt for. We have collated the ones that can help you generate profitable outcomes in the long run. The list is not limited to but includes the following.

#1 Expand Social Media Presence

One of the most important real estate marketing ideas is reaching out to a potential list of customers across different social media platforms. You can invest in paid advertising or run targeted ads for the same.
Have a look at some of the brief snapshots of the social media report’s findings:

• 77% of realtors actively use social media for real estate in some way, shape, or form
• 47% of real estate businesses note that social media results in the highest quality lead versus other sources
• 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)

These stats clearly tell the story that social media is an absolute goldmine for real estate businesses.

#2 Create a YouTube Channel

Another idea to invest in is starting a YouTube channel. You can cover various aspects by rolling out explainer videos, podcasts, property investment guides, etc. Investing in paid ads can also prove beneficial.

As per the statistics: Making videos for your flats or property and showcasing them to the buyers is another great way to build your reputation online, share your professional perspective and increase your search rankings, and ultimately grow your leads lead or inquiries. Because it’s been found that a real estate listing with videos of the properties receives 403% more inquiries than those without videos.

Let’s look at the top 3 reasons why YouTube is a great place to host your video content online

• Youtube is owned by Google, it’s the #2 search engine in the world, and
• YouTube is extremely reliable for streaming (essential in today’s short-attention-span market).
• Google recognizes that videos are harder to create than just written content

Think of it this way: The more capable agents you show to prospective buyers, the better your chances could be at landing their business. Similarly, how the video’s content works.

#3 Exploit the Latest Technology

Keep up with the latest trends and harness the power of popular technologies such as AR/VR, AI/ML, and more to offer 360-degree, immersive experiences in the form of virtual tours and walkthroughs.

And if you’re wondering how this Technology and real estate are connected, the answer is very simple. Just like technology became an integral part of our everyday lives and the businesses around us, it wormed its way into the real estate business sector as well!

Interesting Statistics on the ever-changing real estate market and the industry at large.

• 85% of buyers and sellers want to work with an agent that uses real estate videos for marketing.
• 86% of homebuyers use video to research a particular community.
• 70% of homebuyers watch video house tours.

If you haven’t already, it’s time to get on the video bandwagon.

#4 Gather Testimonials and Feedback

Another robust real estate marketing technique is collecting testimonials and feedback from your past customers in a text/video format. You need to put these online reviews in front of potential customers.

Positive and negative customer reviews can decide where you stand in the competition whether your business will succeed or fail, or so we thought. While positive customer feedback and reviews can mean more customers, recent studies have shown that the popular star rating system doesn’t necessarily mean that if you get 5 stars, you’re automatically a winner in the review and rating game. People will actually seek out negative reviews to get a balanced view of a product or business.

Let’s take a look at the important customer reviews statistics when it comes to the plus and minus equation.

• 75% of customers believe that review is more valuable.
• A 5% to 9% increase in revenue can be the result of a 1-star increase in rating.
• 90% of respondents said that positive online reviews influenced buying decisions
• 86% said buying decisions were affected by negative online reviews.

Create a convincing testimonial video with a different pattern and use testimonials & feedback for your Commercial Real Estate business as your Real Estate Marketing Strategy.

#5 Connect through Email

Prepare a filtered list of customers and prospects and reach out to them via email. Send newsletters or other interesting collateral such as buying/selling tips, discounts, special offers, and so on.

A study shows that 63 of email marketing campaigns in the real estate industry received positive engagement.
Check these fats to boost Sales with Real Estate Email Marketing

• Direct mail has a 112% return on investment (ROI)
• The use of dynamic real estate content in email, like images, GIFs, and videos, can increase ROI by 100%.
• Include professionally printed business cards in your direct emails to establish a trustworthy image and grab your prospect’s attention.

Real estate agents have to keep in contact with prospective buyers and sellers at all times, which is why real estate email marketing is so important.

#6 SEO Tips to Improve Your Real Estate Business

Today stats refer that 90% of home buyers use the internet to make the buying decision for real estate. And thus, many people searching for their dream property online don’t you think having your real estate business online can win the game in the real estate business?

And this is the only reason why you should invest your time and capital in releasing an SEO-friendly website. Make sure you use the right set of keywords, meta title, meta description, latent semantic index (LSI), and commonly searched terms for your content.

Let’s understand why Real Estate Marketing should focus on SEO

• Organic search has the highest Real Estate conversion rate at 3.2%
• 84% of marketers use form submissions to capture leads
• 97% of buyers used the internet to search for a home

#7 Create a Successful Marketing Automation Strategy

Deploy the right set of software and tech-based tools to automate your real estate marketing initiatives. Choose tools that complement human-driven marketing campaigns and ads.

Currently, the major common challenges in business encounters are generating leads and top of that retaining customer loyalty. And here marketing automation comes into the picture and drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

Marketing automation statistics – Editor’s picks

• 86.1% of marketing professionals are familiar with the concept of marketing automation. (LianaTech)
• Almost four-fifths (72%) of the most successful companies utilize marketing automation (HubSpot)
• 39% said it was its ability to generate higher-quality leads. – Pedalix

#8 Hire the Right People/Company

Our list of real estate marketing ideas would be incomplete without mentioning – hiring the right professionals. You need to outsource your requirements to a full-service digital marketing agency to make the most out of your marketing efforts.

Before you initiate the right candidate or a marketing agency search, you’ll want to make sure you’re ready for the challenges that will come from hiring new staff or a new agency. To understand that you are you’re ready to hire a new employee? Consider three critical areas:

• You have the funds to cover the cost of payroll
• You have the time to train and manage a new employee
• You have specific projects or goals you need help with

#9 Generate Engaging Content

One useful marketing technique that you as a business owner cannot afford to miss out on is prioritizing customer engagement by releasing content showcasing Q&As, contests, polls, etc.

The content was always on the top in marketing in any industry in fact, according to the Content Marketing Institute, over 85 percent of brands are using different-different content marketing tactics to reach their leads and customers.

Here are reasons why your company should invest in content marketing:

• Engaging content marketing can help increase brand awareness.
• Effective content marketing drives more traffic to your website.
• Great content helps you build stronger relationships with your customers.
• Relevant and informative content helps build search engine optimization (SEO).

#10 Adopt PPC Advertising

Pay-per-click (PPC) stands amongst the most significant real estate marketing ideas to go for. It enables your brand to pay only when a particular customer clicks on your ad. It helps you choose relevant keywords and generate quality leads quickly and effectively.

However, it isn’t cheap. But still why you should consider you doing paid marketing because it allows you to reach potential customers on google and different social media channel.

Continue reading some of the benefits of PPC advertising you can start using today.

• 63% of people say they’ll willingly click on Google ads.
• The Benefits of PPC Allows You to Analyze Ad Performance in Real Time
• PPC Can Increase Brand Recognition with Remarketing
• Google estimates that PPC helps to increase brand awareness by 80%

Conclusion

Real estate marketing is often considered a time-consuming and stressful errand. But it can surely be accelerated and simplified by leveraging the right set of strategies. We have highlighted some of the most important real estate marketing ideas that can take your business to the next level. Now, you need to decide which ones perfectly suit your requirements. If you are still contemplating your choice and want some professional help, you can reach out to the digital marketing experts at Absolute Search Media and clear all your doubts right away.