The power of social media is inspectional it allows you to connect and share information with anyone on Earth, or with lots of people simultaneously. Social media inception in 1996 in Sweden, social media has managed to infiltrate half of the 7.7 billion people in the world. Isn’t it interesting?

Have you ever imagined why a large audience uses social media? As per the report, roughly two-thirds of social media users say that staying in touch with current/past friends and family members is a major reason they use popular social media sites, while half say they like seeing/creating engaging content and making money through that (how to make money check this post for more details) is a major reason behind the use of these popular social media platforms.

Beyond the general question of overall social media use. Content creation for any medium can seem effortless, yet it requires a lot of time and skill. Whether it’s creating the perfect Instagram image or writing an engaging tweet, creating content for social media needs effective planning, as well as the right tools.

So, at this moment you must be wondering what is a social media content creator, and what habits does a successful content creator possesses? In this article, we are going to answer all the above questions and in addition, we will also reveal the very best tools for a content creator for social media.

Social Media Usage Statistics (Top Picks)

Everyone’s obsessed with social! Check out these social media usage statistics – they’ll blow your mind.

  • 4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015
  • The average social media user engages with an average of 6.6 various social media platforms
  • By region, social media growth in 2019-2020 is led by Asia: +16.98%, Africa +13.92%, South America +8.00%, North America +6.96%, Europe +4.32%, and Australasia +4.9%
  • 60.99% of the 7.87 billion people in the world use social media, of eligible audiences aged 13+, there is 63% that are active users
  • Facebook is the leading social network at 2.9 billion monthly active users, followed by YouTube (2.3 billion), WhatsApp (2 billion), FB Messenger (1.3 billion), and WeChat (1.2 billion)

Why Need Social Media Content Creator Tools

Do you know being on social media today means being visible at the market?

Social networks are essential for businesses and are an integral element of any good marketing strategy.

Although many entrepreneurs think they can do everything themselves, managing social networks needs to be done by a professional.

Now is the right time to hire a content creator for your business if you are looking to upscale your business and check below what a passionate content creator can do for you.

  • Creating attention-grabbing content
  • Can boost your online presence
  • Reduce effort and maintain consistency
  • Keeping up with industry trends
  • Gauge sentiment around your brand
  • Keep an eye on the competition
  • Stay on top of industry news

How to Find the Right Social Media Content Creator

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Since you make your mind to hire a passionate social media creator but the question is still troubling you a lot is how to find that person who can really put value to your organization.

Check the below points and I am sure these will help you hire the best content creators to take your business to the next level, no matter what industry you’re in.

Step 1 – Set Objectives to Help You Attain Your Business Goals: Starting or running a business requires deliberate planning and goal setting. And setting business goals are precise articulations of what your business will achieve within a particular time frame.

Setting a clear objective can help you choose the right set of social media content creator tools to scale your business to a new height.

Step 2 – Craft an Effective Social Media Content Strategy: Since you set your business goal and now the time is to decide which all social media platforms your business should be using. While making your decision you also should consider what is your demographics and the age groups you want to serve your product/service and you’ll also want to look at how individuals use the platform. And it’s done!

Step 3 – Evaluate every potential influencer: To evaluate potential influencers the very 1st thing you should go thorough background check of the influencer. Check their social media profiles and look to their past collaborations the content quality. You must keep transparency and authenticity as the key attributes for your evaluation process.

Step 4 – Track your results and optimize over time: Now since it’s all done you set your business goal, select the target platform to scale your business. You came at the curial point to monitor & optimize the running experiment or see the results of a concluded experiment. We live in a digital age where we can track each movement of the visitor and can plan the strategy accordingly. This is a very curial part for any business owner to understand the marketing or you can choose the option to hire a marketer to make your job easy.

20 Social Media Content Tools for Better Storytelling

1. Canva: Canva is one of the most popular tools for creating all types of social media graphics, and it allows users to create high-quality images quickly using, templates, layouts, and various design elements.

Top 3 Standout Features of Canva:

  • Easy video editing tool with free stock videos
  • Edit and convert your PDFs into online designs
  • Run live sessions while presenting to drum up audience participation

2. Crello: Similar to Canva, Crello allows you to create winning designs like a pro with 50K+ ready-made templates absolutely free! Crello is a very similar tool to live canva that makes it easy for certified social media marketers to create stunning graphics without a lot of design knowledge.

Top 3 Standout Features of Canva:

  • Eeasily combine text, images, and video content for better storytelling online.
  • Flip a picture in a second to make a quick and efficient print edit
  • Huge media library, intuitive interface, and all needed tools in one place

3. Adobe Spark: Not a designer? Not a problem. Adobe Spark allows users to make anything you need, all in one place, with intuitive tools that let you remove backgrounds, animate text, add your brand, and so much more. With just a few taps you can resize content create stunning graphics from thousands of beautiful available templates for any social media site and add Adobe Photoshop quality effects in a snap.

Top 3 Standout Features of Crello

  • Add or remove fonts, color palettes, and logos to the brand kit
  • Flip a picture in a second to make a quick and efficient print edit
  • Easily create inspirational designs for any occasion with thousands of ready-mades templates

4. Grammarly: Grammarly helps you well organize your content by theme, so you can feel how each change is helping your readers better understand your message.

Grammarly strives to help people understand one another, whenever and wherever they communicate in English. Every day, 30 million people and 30,000 teams around the world rely on real-time suggestions to strengthen their writing and say what they really mean. This is a must-have tool on your list.

Top 3 Standout Features of Grammarly

  • Grammarly help to deliver your message the way you intend to.
  • It helps catch inconsistent spelling, hyphenation, capitalization, and more.
  • Compose bold, clear, mistake-free writing with Grammarly’s AI-powered App

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5. CapCut: CapCut (previously known as ViaMaker) is a free all-in-one editing app for iOS and Android developed by the creators of TikTok, ByteDance. What makes it popular is the ease of use and the big music library. Like TikTok, the app has advanced filters along with stickers and fonts along with a range of magical effects.

 

Top 3 Standout Features of CapCut

  • CapCut video editing is super powerful
  • Easily create videos on your smartphone for any platform or use case
  • Modify your TikTok videos with filters, stickers, speed changes, background music, effects, and more.

6. Animoto: Millions of people are using Animoto for creating and sharing videos with easy drag and drop video maker tools. No experience is necessary to create the video. By using this tool, you can save your time and money tracking down stock media with the built-in library of millions of photos, video clips, and graphics from Getty Images.

Top 3 Standout Features of Animoto

  • It helps you design with pops of color right in the text
  • Add both title and subtitle in your videos with Animoto
  • Add multiple text boxes to increase the value of every block in your video.

7. Sprout Social: By using this tool Sprout Social, you can easily manage all of your social media accounts from a single, intuitive platform. Like scheduling engaging content, analyzing social data, and engaging with the audience from an all-in-one solution.

Top 3 Standout Features of Sprout Social:

  • Create posts tailored to each social platform
  • Moderate ad comments in the Smart Inbox
  • Schedule directly from your browser with Sprout’s extensions

8. Buffer: Buffer is the most intuitive, affordable, and authentic way to reach more people on social media. Buffer allows you to automate your schedule by setting the custom time for each post. You’re in total command of what you share and when.

Top 3 Standout Features of Buffer:

  • Share faster with Buffer’s browser extension.
  • Integrate Buffer with your most-used apps
  • View, track and recycle your top-performing posts

9. Audiense: Audiense provides insights into your analytics, suggestions for targeting and engagement, and helps keep tabs on your key influencers and competitors.

Top 3 Standout Features of Audiense:

  • Best way to engage and activate your audiences across channels.
  • Craft the best acquisition strategies and measure your impact on Twitter.
  • Help you understand the audiences that really matter

10. Tailwind: Tailwind is the social media scheduling tool that gets real results in less time. Supercharge your social media marketing with Tailwind it allows you to track activity across Pinterest about your company, products, and competitors.

Top 3 Standout Features of Tailwind:

  • With Tailwind, you will need to schedule content to keep your calendar full.
  • Tailwind analytics about your pins help strategically repurpose your best-performing content.
  • Smart Loop feature allows you to “pin it and forget it” as it recycles or “loops” your best pins.

11. Oktopost: Oktopost focuses on building your brand’s online presence by delivering your content to targeted audiences. It helps you establish and manage your most valuable content, making sure your efforts add value to your marketing strategy.

Top 3 Standout Features of Oktopost:

  • Manage, monitor, and measure all of your social media activities
  • Connect your social data with marketing automation, CRM, and BI
  • Plan, approve, and schedule social posts with ease

12. Unsplash: Unsplash is a website dedicated to sharing stock photography under the Unsplash license. Sharing photos on Unsplash can give significant exposure for a freelance business or personal work.

Top 3 Standout Features of Unsplash:

  • Do-whatever-you-want free HD photos.
  • Gifted by the world’s most generous community of photographers.
  • 30k+ Feature Pictures of a variety of topics and themes.

13. Google Trends: Google Trends is a completely free tool that Google created to help anyone search for trending topics online. Google Trends helps you normalize search data to make comparisons between terms easier.

Top 3 benefits of Google Trends:

  • It helps users visualize and discover trends in people’s search behaviour
  • It is an extremely useful tool when it comes to reviewing the success of a company’s SEO strategy
  • It’s an online data exploration tool that features real-time search data from Google.

14. Biteable: With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media. It’s super intuitive, with no training needed, and no learning curve preventing you from getting up and running immediately.

Top 3 benefits of Using Biteable:

  • Easy to create business videos using pre-established templates and stock footage.
  • Create and edit video on a simple drag-and-drop timeline.
  • Share completed videos on YouTube, Twitter or Facebook with a direct sync

15. Mention: Mention is an extremely comprehensive monitor of mentions of your brand, your products, or your competitors in real-time. It helps build relationships, generate leads and protect your reputation. Using a Social Media Monitoring Tool is really an essential tool that should be part of your social media toolbox.

Top 3 benefits of using Mention:

  • Get updates on how your brand is performing.
  • Basic account features include 1 basic alert, 250 mentions, 1 social account and 1 user.
  • Use filters and various displays to draw insights on what’s happening around your brand.

16. Sumo: Sumo has a whole suite of useful traffic and social media tools that can help improve your marketing strategy. The most relevant for social media is the social shares feature, which makes it easy for visitors to your site to share your content to social media, and it keeps track of the number of shares.

Top 3 benefits of using Sumo:

  • List Builder app offers customizable prompts for growing email subscription lists.
  • Optimized for use across desktop and mobile devices, equally at home within smartphone or browser.
  • Scalable installation and pricing add additional app tools for free traffic, analytics, contact forms, and more.

17. IFTTT: IFTTT: If this, then that. This tool lets you set up rules that make running your social media marketing empire much easier. IFTTT helps connect different apps and devices. When you sign up for a free account, you can enable your apps and devices to work together to do things they couldn’t otherwise do.

Top 3 benefits of using IFTTT:

  • Empower consumers with compatibility and control.
  • Integrate with the connectivity standard.
  • Engage, retain, and acquire customers.

18. Bitly: Bitly is a link shortener, taking lengthy URLs and shrinking them into much smaller ones. Anyone on the social or customer care team can go into Bitly to quickly pinpoint and repost links to previously shared content. This not only enables the teams to reshare content but identify which content performed well and share it back out with customers.

Top 3 benefits of using Bitly:

  • Track and optimize every digital initiative using Bitly’s best-in-class analytics tools.
  • Search for, select and set up the perfect custom domain for your brand—all within Bitly—in minutes.
  • Directly route users to the right destination from your mobile communications.

19. Hashtagify.me Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the search box, type in a hashtag you are curious about, and search to find out its performance and related hashtags on Twitter and Instagram.

Top 3 Features of Hashtagify.me:

  • Hashtagify is the most advanced Twitter and Instagram Hashtags tracking tool.
  • Hashtagify.me is the biggest free hashtags search engine, with data about several million hashtags.
  • Use the Bookmarks feature to save a hashtag for later reference.

20. Typeform: Typeform is a user-friendly quiz, form, and survey builder that allows you to ask your audience questions in different formats, including image-based, multiple-choice, short answer, yes or no, and more.

Top 3 Features of Typeform:

  • Build personalized user flows.
  • Segment and qualify people into your CRM.
  • Craft a better experience for faster growth.

Looking for the right Social Media Marketing Agency for your business?

Our elite Social Media Marketing approach is inclined to create value for our clients by prioritizing profits above all other marketing metrics.

We at Absolute Search Media can help you with custom detailed strategies that perfectly suit your company’s needs, and drive goals. We Are Creative Marketers with Expertise in the Field of Search Engine Optimization, Social Media Marketing, Web Designing, Web Development, And Content Marketing. ASM Empowers Your Business to Thrive and Grow!

Conclusion:

We all are aware of social media’s power and when a business uses social media it allows the business to reach, nurture, and engage with its target audience — no matter their location.

And to manage the different social media presence and to create and execute the right strategy for the different social channels one you need the right person and the right tools by which a social media content creator can minimize their time which takes to create awesome social media content videos and infographics that used to take hours to create can now be created in minutes with the tools mentioned above in the list.

And I’m sure you’ve found a few tools to add to your arsenal of social media tools. Comment below or write us if you want to share your social media content creation tools that help to grow and scale your business.

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