With each passing day, digital marketing is transforming the tourism and hospitality management sector for the better. As a travel business owner, you now have the privilege to produce and market tailored products and services for your target audience. You can easily leverage smart mobile devices and information communication technology (ICT) tools to facilitate more engaging and progressive user experiences.
Digital marketing plays a vital role in ensuring that your company stays relevant and successful while enticing travelers in the post-COVID world. You just need to implement the right set of strategies. Our today’s blog will give you detailed insights into what these strategies are and why you need them in the first place. We will also discuss some of the most important benefits of digital marketing in tourism. But first, let’s understand some basics.
To make you see more the importance of Digital Marketing in the Travel and Tourism Industry and why you should invest in one, we have listed down numbers to back up what we said.
There are various ways to go digital and help your marketing initiatives thrive like never before. Yes, it depends on what your business requirements and end goals are. But here are a few considerations that can give you the needed head-start.
All the above advantages will come your way only when you implement the right set of digital marketing strategies. We have compiled the most important ones to help you out. The list is not limited to but includes the following.
According to the google survey, 85% of people worldwide conduct online research to book travel and thus having an impactful online presence for any business is imperative.
The first and most important strategy is to create an optimized website for your tourism and hospitality business. This website should be an even mix of seamless navigation, a mobile-friendly interface, and easily readable content.
Top Benefits of having a Dynamic/Static Website
You should definitely create your profile on Google My Business. This will give better exposure to your brand, tourism services, offers, etc. Just make sure to add relevant images and address user reviews with utmost precision.
Making your profile on Google My Business (GMB) profile is your 1st step toward ranking higher in Google search. Your guests/potential users can easily find or be informed about your property through the GMB listing.
Reasons why your hotel must have a Google My Business listing
Try to roll out simplistic yet engaging digital presentations. Use technologies like AR/VR and tools like SlideShare to introduce customers to a walkthrough showcasing popular tourist places, fun activities, scenic views, and more.
Having a good digital Presence allows you to market your Tourism and Hospitality business to a more targeted audience with much lower costs than what you could have spent on traditional marketing approaches like putting your business board, hoarding, and templets.
5 Compelling Reasons for Having Digital Presence
You can easily establish a good customer base by expanding your social media presence. Promote exclusive deals, discounts, and special offers across various platforms to convert your followers into potential customers.
Social media is in our best interest to be informed about all of the new possibilities to manage our online reputation. It’s a wonderful digital invention that revolutionized the way we communicate and share our business information through video, blogs, reals, images, and many more ways.
5 Benefits of Using Social Media for Tourism and Hospitality
Another important digital marketing strategy is to get aligned with credible online travel aggregators. This will help you generate repeat customers and even satisfy your localization requirements in the best way possible.
Establishing Tourism and Hospitality business, particularly one in the competitive travel industry, requires strong partnerships and great connections with everyone from vendors to website design professionals.
The Key Benefits of Partnering with a Travel Agent Host Agency
Influencer marketing is marketing to, with, and through influencers to drive brand messages to your and their target audiences.
You can collaborate with popular digital influencers to spread awareness about your tourism services, hospitality programs, prices, and more. Their expertise and popularity can play a major role in maximizing bookings.
Benefits of Partnering with Social Media Influencers
The right combination of good keyword placement and SEO can push your travel booking services to reach potential customers and boost your search engine rankings. You can use tools like Semrush, Google Keyword Planner, Ahrefs, etc., for the same.
With good research and an understanding of SEO, you can target the right intent keyword to market your business. Focusing on SEO and legitimate link building leads you to develop relevant, useful content that people want to share and provides digital word of mouth.
Key Benefits of SEO For Your Hospitality Business
Display advertising offers different levels of interactivity that build a bond with consumers and makes the brand memorable. The effectiveness can be measured with help of click-through rates, which can be considered as the size of an audience responding to a call for action.
PPC advertisements benefit the hospitality and tourism industry in the following ways:
Last but not least, you can use chatbots to identify and resolve user queries. Deploy them on your website to ensure smooth communication, effortless booking experience, security, trustworthiness, and effective retargeting.
Top 5 Benefits of deploying Chatbots in Human Resources
Travel email marketing can be used to Attract and retain new customers. It is predicted that there will be 2.9 billion email users will be in 2021. While we’re piling on big figures to illustrate our point, keep in mind that 105 billion emails are sent every day, with that figure anticipated to rise to 246 billion by 2023. There are various other reasons why you should use email in your travel business.
The Benefits of Email Marketing for Tourism and Hospitality
One question must have definitely crossed your mind while reading all the above – why should you invest in digital marketing? The answer is simple. It brings an array of business benefits to your table. Here are some of the most important ones.
Agility: Digital marketing makes your brand agile and helps to reduce the time to market your tourism products and services. You can easily run multiple campaigns on various online platforms and generate leads quickly and effectively.
Cost-effectiveness: The cost of printing and deploying ads via traditional marketing channels is much higher as compared to reaching out to potential customers online. For instance, while running PPC ads, your cost would be subjected to the number of responses rather than the possibility of response.
Business Expansion: It is really difficult to attract leads and convert them into potential customers by leveraging traditional marketing initiatives. But when it comes to digital marketing, you just need to optimize your online existence and customers will automatically connect with your brand.
Analytics: The most important advantage of digital marketing in tourism is smart analytics. There are many tools available across the market that you can opt for to monitor different aspects of your online campaigns and focus on the relevant ones accordingly.
Customization: Digital marketing gives better visibility across user preferences and what they want in particular. It helps you deliver tourism & transportation services, plan itineraries, manage hotel stays, optimizes bookings, and more the way your users want.
Better ROI: You can easily track various KPIs and metrics such as cost per lead (CPL), lead close rate, cost per acquisition (CPA), average order value (AOV), conversion rates by channel/ device, exit rates, etc., to generate better ROI.
Partnering with Absolute Search Media will help your organization in building a robust Agile marketing strategy backed by high-performing teams. We focus on optimizing marketing processes to accelerate your complete digital transformation journey. Our team of marketing experts and research analysts aim to create a sales and marketing architecture that positively impacts your growth and profit margins. We deliver state-of-the-art content marketing solutions to help you capitalize on emerging markets and business opportunities.
Here’re some partner benefits that you can count on:
Build your hospitality brand and increase your hotel or resorts occupancy with our digital marketing services.
Today, customers are becoming tech-savvy and seek quality tourism services every step of the way. Their traveling decisions depend on how you cater to their requirements. They are willing to spend more on personalized hospitality rather than basic offerings. To satisfy such explicit requirements without compromising on quality, you need to invest in digital marketing. You need to implement the right digital marketing strategies to help your brand stand out.
Get In Touch With Our Team And Experience A Smarter Approach To Digital Marketing.
