“Bob is a marketer and is looking for a good opportunity, should he go for certifications?” – The answer is a big ‘Yes, he should be certified in his skills to get that desired profile or to promote himself quickly in a company.
Digital marketing is one of the most consistently evolving platforms and you must stay updated with the current skills. The other major challenge for leading the race is standing out from the crowd, as the competition is quite high here. A good marketing certification plays a major role to make you more specialized and valuable for your respective employer, especially if you just started off with digital marketing.
There are plenty of options for you to get certified like – university courses, online programs through marketing companies, or special in-person classes. But how to decide which course to go for or, is this course worth the money, will it be beneficial to my career or will it help me in the future, etc… So, the real struggle here is in deciding and opting for that perfect certification that is legal as well as worth the price.
I have handpicked the top marketing certifications available in the market which will upgrade your marketing career and boost your skills.
So, without further ado let’s dive in.
Check this exclusive list of the certifications that every marketer should have on his/her academic badge.
The Google Analytics individual qualification is highly specialized. A digital marketing expert well-versed in Google Analytics can quickly identify any given ad strategy’s strengths and weaknesses.
Though every marketer on this planet is familiar with analytics yet, only a few of them can actually consider enrolling in the Google certification programs for each tool. What does it actually take to get certified:
The exam is 90-minutes long and takes place in a single session. Like most certifications on this list, you need a minimum score of 80% to pass. If you fail, you need to wait a week before trying again.
Lucky for you, you’ll have access to plenty of study materials, courtesy of Google.
Their Google Analytics for Beginners and Advanced Google Analytics courses might seem simple at first glance, but they contain vital information that you’ll need daily as a marketer.
An absolute must, and all it’ll cost you is your time and attention.
| Where to Go | https://bit.ly/3vijFOF |
| Course Cost | Free |
| Time Commitment | 90 Minutes |
| Validity | 1 Year |
| Passing % | 80% or higher to pass |
Become Microsoft Advertising Certified Professional and drive your business forward. With this course content, learn Microsoft Advertising and stays competitive in the market.
Under this certification, you learn the techniques to get the best of your ad spend and gain the most from your marketing dollars. Best of all, our courses and exams are absolutely free.
The course will completely guide you thoroughly with the basics of search engine marketing, starting your first search advertising campaign to optimize and manage your budget efficiently.
Take these online advertising courses at your convenient time and pace. Then, once you’re ready to start, successfully complete this certification exam to cherish the member benefits.
| Where to Go | https://bit.ly/3xpTFmk |
| Course Cost | Free |
| Time Commitment | No Time Limit |
| Validity | 1 Year |
| Passing % | 80% or higher to pass |
Attract new clients, enhance your job prospects, and advance your career with Online Hootsuite Social Marketing Certification and demonstrates your knowledge of the core principles of social media marketing.
Get your Hootsuite Social Marketing Certification by passing a 60-question online exam, you can appear for the exam as many times as required until you pass, at no additional charges.
The exam is fee $199 USD—and the validity of this certification will be forever. Within this Hootsuite course, you will be covering all the aspects from basic to expert.
| Where to Go | https://bit.ly/3xpTFmk |
| Course Cost | $199 |
| Time Commitment | 60 Minutes |
| Validity | Lifetime |
| Passing % | 80% or higher to pass |
Some clients need to see more than results…
They want to see that your team has a formal education/training or certification in your area of expertise.
And being labeled as a professional certified marketer can help you get customers, sell products and this is the one way you can prove your expertise in the field.
One of the most popular and globally recognized courses you need to get certified is Google Ads Marketing Certification this will give you an absolute beginner to savvy Google Ads pro.
The Google Ads certifications are available in 22 languages.
| Where to Go | https://bit.ly/3n1vwOt |
| Course Cost | Free |
| Time Commitment | 1.5- 2.0 Hours |
| Validity | 1 Year |
| Passing % | 80% or higher to pass |
SiteNote:
There are 3 Certifications you require to get the Google Partner badge. Achieving Partner status means that your company has demonstrated Google Ads skill and expertise, met Google ad spend requirements, delivered company agency and client revenue growth, and sustained and grown its client base. Partner status gives your company access to a number of benefits, including the Google Partner badge that can be shown on your website and marketing materials.
YouTube Certification is a series of courses framed to help eligible creators and partners use advanced YouTube systems and tools. Youtube today is such a big deal when it comes to marketing and surprisingly this certification rarely comes up.
At times what is more important is to understand what’s under the hood of a particular tool. We can’t think of a course that’s more underrated than the YouTube certification. Video marketing is gaining momentum because it can engross the audience at a different level. So investing yourself in learning the best techniques for creating fresh engaging content for the audience is totally worth the time.
YouTube Certification is all about taking the building blocks of digital marketing and applying them to the YouTube platform. With courses like channel growth, content ownership, and asset monetization, they’re focused on teaching you how to make captivating content that is capable of converting the audience into your customers.
| Where to Go | https://bit.ly/3n1vwOt |
| Course Cost | Free |
| Time Commitment | 2 hours |
| Validity | 18 Months |
| Passing % | 75% or higher to pass |
The HubSpot Marketing Certification will give you the foundation for creating content to strategies consistently.
This course has covered everything – Starting from content creation, making promotion to analyzing your content-all important pieces of a successful content marketing approach will be taught.
The main goal of this certification course is to help the individual to get started with content marketing. Once you’ve watched the video series, you can easily prepare for the exam.
After passing the exam, you’ll be awarded a Content Marketing Certification which will have forever validity!
Now if you haven’t certified yet, this is the time to dive in and start watching the course videos. There’s a lot to cover! Best of luck on your exam; we hope to get you certified!
| Where to Go | https://bit.ly/3slCRJu |
| Course Cost | Free |
| Time Commitment | 75 Minutes |
| Validity | Check the course validity here |
| Passing % | 75% or higher to pass |
Blueprint Certification recognizes advanced-level proficiency with Facebook’s family of apps and services. Once you get Blueprint-certified, you have a good in-depth understanding of Facebook advertising, from creating a strategy to implementing it and analyzing the results for improvement.
Facebook Blueprint Certification exams help you stand out in your field and it shows that you absolutely understand the intricacies of Facebook advertising at an expert level. Facebook awards credentials to individuals who demonstrate advanced-level proficiency in different areas of digital marketing with Facebook products.
| Where to Go | https://bit.ly/3e7b8ah |
| Course Cost | $99 USD for associate & $150 USD for professional exams |
| Time Commitment | Certification exam times vary |
| Validity | 24 months |
| Passing % | Passing score of 700 per exam |
SEMrush SEO Toolkit Course provides you with the best need-to-know features of Search engine Optimization to help you drive better results.
They also provide ‘Get Expert’s Tips’, practicing SEO experts will share with you their tips and real-life SEO scenarios to help you utilize their experience in your future work with SEMrush SEO instruments.
After completing the course, you will have the necessary knowledge to take and pass the SEMrush Certification Exam for SEOs.
If you are already a confident SEMrush user, you can bypass the educational part and test your understanding right away by taking the exam. Upon passing it, you will earn a certificate, proof that you have successfully completed the course.
| Where to Go | https://bit.ly/3e8rob1 |
| Course Cost | FREE |
| Time Commitment | Certification exam times vary |
| Validity | Lifetime |
| Passing % | 70% or higher to pass |
Twitter Flight School is an online learning platform that helps you with a complete understanding of Twitter advertising. No matter if you are a beginner or a seasoned digital professional, Twitter Flight School provides courses that cater to every level of expertise. Earn the Twitter Flight School Video Badge by scoring 80% or higher on the Video Badge Assessment. You can test your knowledge by attempting the assessment now or after reviewing the Flight School Video Badge training courses listed below.
| Where to Go | https://bit.ly/3snpnwM |
| Course Cost | FREE |
| Time Commitment | Certification exam times vary |
| Validity | 12 Months |
| Passing % | 80% or higher to pass |
CMI University is your hub for everything related to content marketing education and training – your one-stop shop to help you do your job better and more effectively.
How do you accelerate the likelihood of developing a realistic, achievable, and effective Content Marketing strategy? You need something complete, focused on simplicity and immediate action, but that also creates a level of comfort with ambiguous things, the unsaid, and the partial knowledge.
Your content marketing is not a formula – but it can be created with a solid foundation that allows for the unknown and what will be discovered. Introducing Content Marketing University 2020.
| Where to Go | https://bit.ly/3ebWxe2 |
| Course Cost | $595–$995 USD per learner |
| Time Commitment | 12-Month |
| Validity | Lifetime |
| Passing % | Pass the associated exams |
You can be certified and still lack the growth; certification does not guarantee results. Certification exhibits your commitment to advancing professionalism, upholding industry standards, and consistent learning.
These merits and skills can help amplify your professional credibility and prestige within your own work network or bidding on projects. Besides this, your success is determined by your own hard work and the urge to rank at the top.
A good certification helps you to:
That’s all we have for you; I hope it helps you to choose the right certification course. Certifications can help, but they’re just a start. The real juicy tricks, tips, and techniques can only be learned with practice.
Have you found success with any of these certifications? Are there others you’d recommend? Let me know in the comments!
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